faq you.

This is for ambitious entrepreneurs, owners, and creative thinkers building brands, products, or businesses around their ideas—who want to punch above their weight without selling out or burning out.

You might be:

• 🧠 A one-person brand building around your personality, perspective, or point of view—and you need sharper thinking and strategic clarity to match.

• 🛍️ Running a brand-led product business or creative retail concept that’s plateaued—or poised to grow—but struggling to prioritise under pressure.

• 🧭 Leading something meaningful but missing a sounding board to help you cut through noise and move with conviction.

• ⚙️ Feeling maxed out mentally or creatively—needing extra bandwidth to refine ideas, unlock strategy, or get unstuck.

• 🔄 Sitting on a swirl of ideas but going in circles—unable to decide what’s worth doubling down on, or how to say it in a way that cuts through.

This is for you if you’re curious, open-minded, self-aware—and secretly tired of doing it all alone.

You’ve got ambition and originality, but sometimes your clarity disappears under too many tabs open. You’re decisive in theory but foggy in practice. You want sharper inputs, thought-provoking questions, and an intelligent second brain in your corner.

You don’t need a guru.

You need a sparring partner.

A creative co-pilot.

A thinking upgrade.

A mental edge.

That’s what this is.

In short: sharper thinking, smarter decisions, and creative firepower—on tap.

This isn’t feel-good fluff. This is high-impact, personalised thought partnership that helps you:

• 🔓 Unlock hidden leverage in your thinking, strategy, and decision-making

• 🎯 Cut through confusion and make bolder, more asymmetric moves

• 💣 Break out of loops and reframe problems into momentum

• 🧨 Spark fresh ideas that cut through the noise

• ⚡ Build conviction—and move without second-guessing

But let’s get real.

What you’re actually getting is:

• Relief from paralysis, procrastination, and the anxiety of doing it all alone

• Clarity that saves you months (or years) of wasted energy

• Better decisions that avoid regret—and compound over time

• Strategic prioritisation that saves time, money, and sanity

• More upside, more speed, more you—without burning out

You get the brainpower and clarity you wish you had in the room when you’re trying to:

• Make a high-stakes decision

• Untangle a creative or strategic knot

• Reposition your business or brand

• Find your edge—and build around it

• Say something sharper, truer, more compelling

• Actually move forward (and stop overthinking every step)

💬 “This saved me six months of internal circling.”

💥 “It’s like you see the thing beneath the thing I thought we were talking about.”

This is part mirror, part mental gym, part mischief.

And it’s tailored 100% to you.

There’s no fixed formula—because the best results don’t come from templated sessions.

This is a flexible, high-impact working relationship built around what you need and how you work best.

You might bring me in for:

• A creative or strategic sprint to unblock a big challenge

• Ongoing retainer-style support as a thought partner or advisor

• A one-off deep dive when you need clarity, direction, or bold ideas

• A hybrid role—part mentor, part sidekick, part mental grenade launcher

It depends on:

• What you’re building—whether it’s a brand, product, personal platform, or entire company culture

• Where you’re stuck—or what edge you want to sharpen

• How urgent things feel (are we at “hm, something’s off” or “I need this fixed yesterday”?)

• What kind of partnership makes sense—fractional, project-based, or longer-term

Some of my work looks like creative direction.

Some of it’s strategic decision-making.

Some of it’s brand thinking, narrative clarity, or internal leadership support.

But the truth is—our best work and sparring often happens over time.

As we build trust, context, and momentum, everything gets sharper, faster, and more powerful.

The more I understand your brain, your brand, and your blindspots—the more dangerous we become.

Because I ran Firebox for 20 years—through big wins, brutal lows, creative chaos, and constant reinvention.

It was exciting. It was exhausting. And it was lonely. And I was making it up as I went along.

I had staff. I had friends. But I didn’t have that person—someone to challenge me and back me at the same time. I needed fresh perspectives from someone with experience. I needed a mental sidekick.

Someone to think with. Spar with. Snap me out of spirals and help me move. To help me see what I couldn’t.

That didn’t exist.

So I built it.

If I’d had this kind of support back then?

We would’ve grown faster.

Made bolder bets.

Sold for more.

Stressed less.

And maybe—I wouldn’t have burned out.

This isn’t a luxury.

It’s leverage.

It’s the multiplier that saves you time, money, energy, and your sanity.

You can’t do this alone.

Not if you want to stand out.

Not if you want to fulfil your potential.

Not if you want to get to your goals—before your goals get to you.

It’s the thing I wish I had.

Now it’s what I give to others.

It’s thinking food for ambitious minds—designed to sharpen you where it matters most.

But not just one kind of thinking.

Brain Tapas™ is a high-impact mix of:

• 🧠 Mental Support – for clarity, resilience, and seeing your own blind spots

• 💡 Creative Firepower – to unlock bold ideas and express what makes you different

• 🧭 Strategic Clarity – to cut through the noise and move decisively

Delivered with 🔥 Thought Grenades™ and perspective shifts that hit hard and stick—because sometimes one sharp question changes more than six months of busywork.

Some people come for strategic input.

Some for a fresh creative angle.

Some just need a mental reset from someone who gets it.

Often? You need all three.

And that’s what I bring.

There’s no set structure—this is Pick & Mix Thinking™ built around you.

You don’t get sessions. You get a second brain.

⚡ The kind of support I wish I’d had while leading Firebox.

Now it’s yours.

Yes, course it will.

But not by shouting louder, posting more, or adding another “10x” tactic to your list.

It works because you work better.

When you think clearer, move faster, and act on bolder ideas—you make sharper decisions, spot hidden upside, and build something that actually stands out.

Whether you’re:

• Launching something new

• Repositioning something that’s stalled

• Scaling a brand that’s already working

• Or trying to lead with more clarity, conviction, and edge

This work helps you:

• 🎯 Make faster, braver, more asymmetric decisions

• 🧠 Get out of your own way (and out of your head)

• 🔍 See what’s not working, and fix it with focus

• 💡 Say something sharper, do something truer

• 🚀 Create momentum where you’ve been spinning your wheels

Your brand or business only grows as fast as you do.

That’s why we start with your brain—not your to-do list.