Most coaches haven’t led a business.
Most business leaders can’t coach.
I do both.
I’m a coach, advisor, and creative sparring partner for people building ambitious companies without burning out or selling out.
Are you—or your business—driving with the handbrake on?
Let’s release it—fast.
I’m a mental sparring partner for your brain and your brand.
This is transformative 1:1 support for ambitious people at the helm—founders, owners, and leaders doing hard things mentally, strategically, and creatively.
Think of it as mental bandwidth on demand.
Upstream thinking for sharper downstream results.
I work in the gap between where you are now and where you’re capable of going.
And I help get you there—faster, clearer, and with fewer regrets.
CHOOSE YOUR TAPAS
Most people come to me for 1:1 coaching. But I’m more than a coach—I’m also a creative and strategic advisor with 20 years of lived experience leading a cult retailer.
So depending on what you need, we might work together in different ways: coaching, brand thinking, strategic input, or a blend of all three.
Here’s how I typically support clients. Each one draws from the same brain—but tackles a different kind of stuckness.
🧠 1:1 MENTAL & LEADERSHIP COACHING
Level up your inner game
This is the human side of high performance—the upstream mental work that changes everything downstream.
Mental sparring for whatever’s most alive in your business—or your brain.
What we work on:
→ Getting under the surface of how you think—your quirks, patterns, drivers, and blind spots
→ Leadership, decisions, direction, and doubt
→ Finding strategic signal in all the noise
→ Reframing challenges through sharp perspective shifts and ah-ha moments
→ Uncovering your unique edge as a thinker, leader, or brand
→ Movement—because stuck is death
What it gives you:
✓ A sounding board to level-up your inner game
✓ A clearer view of who you are—and who you’re not
✓ Mental momentum, minus the burnout
✓ Opportunities, pattern recognition, and angles you can’t find alone
✓ Knowledge shrapnel from thought grenades™ you’ll still be chewing on next week
🎯 STRATEGIC ADVISOR
Second-order thinking for high-stakes moves
When indecision is draining time, energy, and opportunity—this is where we sharpen your thinking, your moves, and your edge.
This is 1:1 strategic support from someone who’s made the calls, lived the consequences, and knows what’s really at stake.
What we work on:
→ Making high-leverage decisions without spinning
→ Untangling direction, positioning, or half-formed plans
→ Solving the real problem—not just the loudest one
→ Spotting asymmetric opportunities before they slip past
→ Balancing fun vs. profit, weird vs. scalable, culture vs. cash
→ Tackling team calls—hiring, firing, culture, morale—before they become expensive
What it gives you:
✓ A second brain for big calls and complex trade-offs
✓ An outside voice—objective, invested, and unflinchingly honest
✓ Pattern recognition and second-order thinking from real-world experience
✓ Strategic clarity, insight, and vision across product, team, and positioning
✓ Faster action, fewer regrets, more upside
💥 CREATIVE SPARRING
Make your brand, product, or voice impossible to ignore
This is for when things feel flat. The tone’s too safe. The product’s fine but forgettable. The story’s lost its teeth.
It’s 1:1 creative sparring with commercial edge—sharpening your brand, product, or personal voice until it actually cuts through.
Built for people allergic to the generic.
What we work on:
→ Brand and product ideas that punch through the noise
→ Repositioning sleepy brands, stale narratives, or messy propositions
→ Spin-offs, micro-brands, and side hustles with bite
→ Creative direction that blends weirdness and commercial edge
→ Personal brand thinking that doesn’t feel cringe
→ Helping you fall back in love with what you’re building
What it gives you:
✓ A creative sidekick and idea-machine to riff, refine, and provoke better creative decisions
✓ Commercial creativity with cult-brand instincts
✓ Sharper story, memorable language, stronger tone, clearer message
✓ New angles, fresh energy, and creative momentum
✓ Firepower from someone who’s launched viral hits, built cult brands—and doesn’t do generic
Not sure which applies? Book a call
Let’s find where the friction really lives—and fix it.